TECKTONIC AND SONS
WHAT WE DID:
Tecktonic & Sons is a property developer in Sarawak and has engaged in over 15 commercial and residential projects across the state, including GalaCity and Iman Mall in Kota Samarahan.
Since 2020, Tecktonic & Sons has consistently collaborated with Pencil Rocket to accomplish a series of online campaigns to further promote their brand awareness and social media engagement.
Through personalized and targeted social media ads, a prominent rise in brand awareness and increase in sales was noted.
Using a customized chatbot solution, interested individuals were guided through an immersive and interactive journey engaging them in their questions regarding Tecktonic & Sons' properties.
In just a span of 2 months, Tecktonic & Sons successfully closed 2 buyers (worth more than RM500,000 each) through chatbot marketing.
They also received multiple scheduled showroom bookings with only a RM800/month ad budget.
On top of that, Facebook ads for Tecktonic & Sons' luxury apartments were able to attract more than 50 people for a show unit in one weekend, all from a RM150 ad budget. Without any other traditional advertising methods in tow, Tecktonic & Sons managed to close 7 property bookings worth more than RM650,000 each.
Attracted >50 people showroom in one weekend with a RM150 ad budget
Sold 7 properties worth
In 2020, the Malaysian government imposed the Movement Control Order (MCO) to combat the worldwide pandemic COVID-19.
Tecktonic & Sons struggled with getting sales online due to the existing restrictions implemented and faced a decrease of public engagement.
In order to reach a broad spectrum of the target audience, a full-funnel ad approach was developed to lead people through the consumer journey seamlessly.
Through utilizing Facebook ads to carry out the multi-phase strategy, Tecktonic & Sons was able to connect with different audiences for the best results. Furthermore, a well-customized property chatbot further facilitated the process of attaining qualified leads.
Developed a full-funnel ad approach to generate leads
Built a customized property chatbot to introduce projects, locations, floor plans and ultimately qualified leads online