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the client.

Petra Jaya Properties (PJP) is a provider of premium real estate throughout Kuching, Sarawak, that offers high-quality products and value for thousands of homeowners, landowners, tenants and business partners for the betterment of living. 


PJP started its journey in digital marketing with Pencil Rocket in September 2020. Their goal was to build brand awareness and increase sales leads for their numerous projects.


the outcome.

By using specifically targeted social media ads, PJP successfully sold out all 4 units of its industrial buildings (worth more than RM700,000 each) with a monthly ad budget of RM500 in a span of 3 months.


They also received a consistent number of more than 20 showhouse viewings per month for their other residential projects.


PJP was able to generate over 1500 quality leads by implementing a customised chatbot solution that allowed PJP to capture its leads effectively and seamlessly. Interested customers were able to interact and engage in a conversation with a fully functional chatbot system at any time of the day. 

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4 industrial properties worth >RM700,000 each in 3 months

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Generated >3500 chatbot subscribers in 5 months


showhouse viewings per month

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the challenge.

Since 2020, the Malaysian government has imposed the Movement Control Order (MCO) in order to combat the Coronavirus disease outbreak.


PJP has faced difficulties in holding physical showhouse viewings despite receiving many leads which have greatly affected the sales of its projects.

our approach.

A full-funnel strategy was utilised to effectively capture quality leads with specific audience targeting. Moreover, constant A/B testing methods of using a range of creatives were conducted to identify the best performing version and achieve the highest cost-effectiveness.


Through using Facebook ad strategies combined with chatbot marketing, PJP directed its audiences from the ads into a custom chatbot messenger to further enhance their customer journey.


The audiences can chat with the customised chatbot to gain more information such as project details, location, brochures and other project-related resources. Thus, this facilitates the process of obtaining quality leads as well as optimizing PJP's sales efforts.

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Developed a full-funnel ad strategy to accurately capture prospects

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Designed an interactive Messenger Chatbot that provides a 24/7 

responsive feature 


Created a custom-made Instant Experience to introduce the company and its ongoing projects

Instant Experience Ad

Video Ad Campaign

Bespoke Messenger Chatbot