CREATIVE HAMPER SUPPLIES NETWORK
WHAT WE DID:
Creative Hamper Supplies Network is a local business that supplies gifts and hampers to families, friends and businesses alike all year round. Known as one of Kuching’s earliest operating gift shops, they have solidified themselves as a household name to many of the locals.
Considering Sarawak’s multicultural and diverse community, Creative Hamper enlisted the help of Pencil Rocket to promote their custom-made Raya and Gawai hampers for the coming holidays (Raya and Gawai are huge festivities for Sarawakians).
Creative Hamper saw a huge influx of inquiries after the launch of social media ads. All of their Raya hampers were sold out in only two weeks.
There were also a large number of fresh-looking, new faces apart from their core customers that visited their store and requested for the product catalogue.
Through consolidated efforts from Facebook advertising and social media posting, we were able to drive awareness and increase customer engagement. We saw a substantial amount of leads successfully convert into sales.
all Raya hampers in 2 weeks
Received an influx of inquiries from a younger audience
As Raya and Gawai festivities were under strict regulations due to the Covid-19 predicament, Creative Hamper feared the exhausted festive ambience in the community would greatly result in a plummet in sales.
They also found it difficult to reach their usual customers and promote their products now that people were less willing to step out from their houses. As a result, they had to think of another, new alternative to boost their sales for the season.
We first focused on content. We devised a content calendar for social postings that would bring the essence of Raya and Gawai to life at first glance.
Next, we developed a full-funnel e-commerce strategy and experimented with a variety of specific audience targeting.
To showcase the variety of hampers, we created a catalogue Instant Experience which included selected designs for both Raya and Gawai hampers. We explored audience receptiveness through A/B testing different catalogue covers to find out what the audience preferred to see more of.
Through boosting their social media content, we not only brought awareness to their products but also introduced their brand to an untapped pool of potential leads on both Facebook and Instagram.
A custom Messenger Chatbot was created to help guide interested users down a seamless customer journey. Users were able to view details about the products, such as the price and hamper contents. The process would eventually lead them to contact the sales team directly through Whatsapp.
Created a content calendar for their social media postings to further publicize the festive hampers
Developed a full-funnel ad strategy to reach an untapped audience on
Facebook and Instagram
Designed a custom interactive Messenger chatbot that seamlessly
leads users to contact the sales team